BE Green South Sound's Blog

Jan. 21, 2011 at 3:57pm

The double-edged sword of organics gone mainstream

It's a question that gets ignored too often - what good is the organic food revolution if only bo-bos (bourgeoisie bohemians) can afford to eat it? It may not be that simple, but as the economy continues to falter, purveyors of so-called organic foods are being forced to face the facts - it's time to cut prices and spread the nutrition around. Is it possible?

This article from Tripple Pundit offers some interesting commentary on the move to make organics more affordable....

"While much of the conversation at the Sustainable Food Summit focused on tools, resources, information-sharing and partnerships to help companies bolster their sustainability efforts, the old David vs. Goliath scenario inevitably reared its ugly - but organic - head.

Safeway, the national grocery chain, continues to develop its own brands to compete in the organic and health and wellness categories.

The recognizable O Organics line contains over 300 products and Eating Right ("nutritional") and Bright Green (home care products) are also part of the healthier mix. In the last 90 days, the retailer has introduced two new green-minded product lines: In-Kind (+90% natural personal care products) and Open Nature (100% natural meats and poultry). Although the term "100% natural" is not a true certification (and, frankly, doesn't carry any weight with the converted), many consumers don't know any better. It is these less savvy shoppers to whom the store caters, as Safeway learned through research that 90% of consumers acknowledge a link between diet and health. And so it continues to pursue market share."

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Sustainability isn't a trend anymore. It's basic business. It's the next great phase of economic evolution. And while many companies are cashing in on sustainable business trends, it's not enough to just talk green and look green. Businesses have to BE Green.

Like many business people, you may be intrigued by sustainability. You may be enticed by the savings offered by lean operations. You may want to know why your clients or customers are spending their money on green products and services. Maybe you want to save the planet. Maybe you plan to start small, and see where it goes from there.

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January 31 at the Greater Tacoma Trade and Convention Center

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