BE Green South Sound's Blog

Jan. 18, 2011 at 1:25pm

How the science of behaviour change can drive sustainability

The same questions about behaviour change seem to come up again and again. Here are some answers.

How do you change people's behaviours?

It's a delusion we can change peoples' behaviours. Instead, people change their own behaviours. Our role is to create an enabling environment and provide opportunities for people to become inspired by what their peers have achieved. When we offer people a chance to take a step closer to the lives, businesses or farms they dream about (and we make that change feel safe) then they'll do the changing for us.
How to you move beyond "the converted"?

The converted want to change the world. The majority just want incremental improvement in their farms, businesses, lives, families, health etc. There's nothing wrong with that and we can't transform the majority into the converted. Instead we have to respect their hopes and enable them to achieve the things that matter to them.

That's why successful farm sustainability programs improve the look and productivity of farms, why effective exercise programs are enjoyable and sociable, why effective climate change programs give people comfortable homes they're proud to show their friends, and why effective bush care programs give people fun, pleasure and the feeling of being part of a family.

So, instead of asking "How can I make the public share my passionate concerns for climate, road safety, domestic violence etc?" we need to ask "How can I be of service to the concerns they already have?"

Read more

January 31 at the Greater Tacoma Trade and Convention Center


comments [11]  |  posted under business, green, local, sustainability


by Erik on 1/18/2011 @ 3:44pm
How do you change people's behaviors?

If you had the ability to do so, what would you change their behavior to?

by BE Green South Sound on 1/18/2011 @ 4:51pm
I'd make everyone rally to remove Tacoma's off-street parking requirements forever.

by Erik on 1/18/2011 @ 6:50pm
I'd make everyone rally to remove Tacoma's off-street parking requirements forever.

Your my kind of Green BE!

Here is the current condition of downtown Tacoma which with every new parking lot is morphing into Federal Way.

Federal way:

by NineInchNachos on 1/18/2011 @ 8:11pm
Would also request to get some UN inspectors into Fredo City.

by The Jinxmedic on 1/19/2011 @ 6:37am
Fredo City has a sovereign right to pursue, um, never mind...

by Mofo from the Hood on 1/19/2011 @ 7:15am
"Green is the new Red."---Chairman Wao

by NineInchNachos on 1/19/2011 @ 7:39am
"If all else fails, play dead." - Red Green

by BE Green South Sound on 1/19/2011 @ 10:45am
Actually, Green is the new Green. Red really is dead. Unless you're really old, and can't think of a better trope to fear.

"Why play dead when you can live it?" - St. Barbara

by Erik on 1/19/2011 @ 10:47am
Nice work there Green. Complete and utter domination of Feed Tacoma threads pushing RR and Fredo's stuff right out of the comment chatter cue. :=)

by The Jinxmedic on 1/19/2011 @ 10:55am
O&J, too...

by Mofo from the Hood on 1/19/2011 @ 7:05pm
"All news is old news happening to new people."---Malcolm Muggeridge

*Quote courtesy of MNN. Mofo News Network, Established 2008.


Sustainability isn't a trend anymore. It's basic business. It's the next great phase of economic evolution. And while many companies are cashing in on sustainable business trends, it's not enough to just talk green and look green. Businesses have to BE Green.

Like many business people, you may be intrigued by sustainability. You may be enticed by the savings offered by lean operations. You may want to know why your clients or customers are spending their money on green products and services. Maybe you want to save the planet. Maybe you plan to start small, and see where it goes from there.

Whatever compels you, the BE Green South Sound Blog will provide you with all the tools, information, free and low-costs resources, connections, and inspiration needed to propel your own sustainable business initiatives.

You'll learn what the heck a carbon footprint is, and how to manage it. You'll learn about transportation and energy-use alternatives that any business can use. You'll learn simple strategies that will save you money, sell products, be more productive, drive profits and, most importantly, contribute to a sustainable business future.

Whatever you're interested in learning or achieving, we're going to help you make sense of it all. Be Green. It's easier than you think.

January 31 at the Greater Tacoma Trade and Convention Center


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