May. 30, 2012 at 1:08am
Click! Squandering Tacoman Ratepayer Funds and Public Goodwill by Their Funding of Non-Complying Billboards
From the Tribune:
Click ads at odds with residents' anti-billboard fervor
For many Tacomans, big billboards are anathema, a blight on the city. At packed meetings, residents pleaded with city officials to continue fighting the major billboard company, Clear Channel Outdoor, which wants to replace its static signs with digital ones that change the message on a regular basis.
Click has done other forms of advertising but decided that billboards would be more effective. Even if that is true, and could be measured in some way, that decision doesn’t take into account residents’ antipathy to billboards, especially the large nonconforming ones. Just because Click can advertise on billboards doesn’t mean it should.
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