Jesse's Blog

Oct. 1, 2012 at 2:34pm

Fabled "Feet on the Street" or... Stop Glaring...

Here is an idea I have had for quite a while.  I don't even know if it's feesible on the scale at which I speak - but it will be someday.  It's a little idea packed in potential for not only Tacoma but for our friends at Milgard.  It's no glare glass.


Okay, it sounds like an idea that isn't an idea at all... but hear me out.  


I have a new Mac computer with a new screen that doesn't glare.  It's pretty cool.  I can't see myself typing away in the reflection of the screen and it doesn't hurt my eyes.  But, what if this werre transferred to the windows on stores around town?  


What if you could drive through town and see right into the windows right in the middle of the day without reflection?  What if it were easy to see right into shops as you drive and walk by regardless of your distance, angle, or lumens outside?  Would you be more likely to stop at a store where you see something interesting - because you may not have seen it otherwise?  You would see more interesting things - besides seeing your reflected self in your car playing the air drums. 


It would be like nightfall.  Have you ever driven around at night?  The sun is gone so most of the glare goes with it.  The light within is seen better and you not only can see the store's insides, but you can see the people there too.  You'll notice more stores then because you can see inside.  It seems as though there's more action around because... you can see the people behind the glare.


So, I'd propose a small change to the city code or zoning bonus - if these windows are available or become available.  That would be to find a way to encourage thier use on the first floor of all buildings in business districts.  Maybe an ammendment to the zoning code for encouraging use on street level floors of mixed use buildings.  Every business advantage should be explored.


So the next time you're driving down Pacific Avenue in downtown Tacoma, look to your left and your right.  Try and see into the businesses that are there and figure out what the businesses are - as if you were an out-of-towner.  Then imagine driving by at night with all that glare gone.  You'll notice a lot more life, businesses, and people.  It's the difference between "There's a cupcake shop on this street" and "Look!  That looks like an awesome cupcake shop!  I never noticed it before. Let's stop in!"


Thanks for hearing my idea... with a possible big impact.  What do you think?  Would this make a difference?

comments [8]  |  posted under business, feet, glare, glass, jesse, storefronts, street, tacoma


by NineInchNachos on 10/1/2012 @ 3:03pm
I have a few frames with no-glare glass in them.  I've heard from other artists that no-glare glass is insanely expensive compared to normal glass.  I felt uncomfortable, like people were going to buy my drawing just for the frame.

by cisserosmiley on 10/1/2012 @ 3:32pm
Maybe Tacoma could start an anti-glare glass factory

by InvaderPet on 10/1/2012 @ 3:53pm
Good article, but... what does this have to do with feet? Or was that simply to get my attention?

by Jesse on 10/1/2012 @ 3:57pm
I post this as I'm pretty sure it's an emerging technology as far as larger pane windows are concerned. 

Here is another website I just dug up.  Pretty cool.  I guess the name for this glass is called "nano etching".

Article dated 4-26-12:

Article quote:  "Using a standard coating and etching technique from the semiconductor industry, the MIT group was able to develop a new fabrication for the surface pattern. Their coating consists of nanoscale cones that are 1,000 nanometers tall and 200 nanometers wide."

So this may be something for the future.  Who knows, maybe it's out there now - I'm certainly no expert on this.  But, it would be a nice business advantage to see right into stores without glare.  It'd be like there's no glass there at all practically.

by Jesse on 10/1/2012 @ 4:03pm
@InvaderPet:  It's about being able to see in storefronts and what the value of that might be.  You'd be able to see people inside the stores as if there were no glass.  The city is always trying to get "feet on the street" and this would be a false way where it would feel like more people are at street level out and about - because they've always been there in the stores - just now you could see them easily.

by Jesse on 10/1/2012 @ 4:06pm
I changed the title to be more clear... sorta.

by InvaderPet on 10/1/2012 @ 5:25pm
I was joking.

by Jesse on 10/1/2012 @ 5:58pm
Perhaps when the "Feet o the Street" banners come out on Pacific, you could get a bunch of mannequin feet and make a photo montage.