KFnet in T-Town

Apr. 3, 2008 at 6:44am

Ginormous New EQC Sign

Here comes the sun... Do do do do...

In the fine tradition of the corridor between East Tacoma and Fife along I-5 another gem will soon be added to the areas eye pollution. The Emerald Queen Casino looks soon to hoist a huge, sign into view to help lure wayward traffic goers in to gamble. Check it out:

And, here it comes...

(note the scale above of this thing compared to those traffic cones)

Fortunately studies have shown that similar large, yellow orbs in the sky have been know to curb the duldrums during the gray season. Sunglasses watch: the addition of this sign raises the need for sunglasses in the area that now stretches from the super bright LED ad signs in Fife to the east now west to Portland Ave.

comments [33]  |  posted under emerald queen casino, eqc, tacoma


by Nick on 4/3/2008 @ 10:27am

Well, I suppose it IS investment in an area that needs it, and it won't be quite as bad as those seizure-inducing LED signs that are constantly flashing in your face. It sure seems like the DOT should have some regulations on things like that. Steady-lit signs are one thing, flashing giant TV screens are quite another. Shouldn't the DOT be implementing policies that encourage drivers to look at the road and focus on driving, rather than everything else?

Heh, a part of me wonders if these signs are the real reason the Tacoma section of I-5 has the highest accident rate in the state. Perhaps they mis-measured by a mile or two? ;-)

by Erik on 4/3/2008 @ 11:33am
Unfortunately, they are not subject to the billboard ban on highways.

by NineInchNachos on 4/3/2008 @ 12:11pm
where's ELF when you need them? slackers.

by ZestyJenny on 4/3/2008 @ 2:44pm
Isn't it heinous? I was sort of hoping maybe all those pieces don't go together or something.

by Erik on 4/3/2008 @ 2:54pm
The whole area of I - 5 has been hit with every sort of monster billboard over the last 5 years. Now it looks like driving into Vegas.

by Marty on 4/3/2008 @ 4:19pm
"It sure seems like the DOT should have some regulations on things like that."

"Unfortunately, they are not subject to the billboard ban on highways."

It would not matter what regulations the City, the County or the State put in place. The EQC is not subject to the regulation. They are their own country!!!

We never took that part from them, so they can do what they wish with it.

by Frinklin on 4/3/2008 @ 7:29pm
We never took that part from them, so they can do what they wish with it.
Well, let's take care of that. Who's for invasion?

by NineInchNachos on 4/3/2008 @ 8:53pm
uh. we've already invaded their country. The entire united states of America was stolen from underneath the Native
Americans. We deserve every billboard, casino and cigarette factory they throw at us.

by NineInchNachos on 4/3/2008 @ 8:54pm
A country of laws and freedom build on stolen land by the sweat of slave labor.

... not to be a party pooper or anything.

by fredo on 4/3/2008 @ 10:01pm
Kevin, we're not supposed to call it "gambling." We're supposed to call it "gaming."

There's a simple solution to these eyesores placed on sovereign Indian property, but in proximity to the freeway. All we have to do is erect a large opaque barrior along the freeway where the signs are located. Poplar trees planted on 6 ft. centers would probably do the trick. Or perhaps some pre-stressed concrete panels with Indian symbols expressed in relief.

by KevinFreitas on 4/4/2008 @ 6:46am
...we're not supposed to call it "gambling."

Haha, good catch. I game every Wed. night with some buddies online where we play first-person shooters and chat with each other to catch up and stay in touch. Rest assured there's no money in it which helps makes the game a game. Nothing against gambling once in a while for the heck of it but there's a reason these kinds of places thrive and it's called addiction.

I do love that idea, fredo. A natural barrier to help keep folks eyes on the road through that stretch. Just trying to keep our roads green, that's all. ;)

by KevinFreitas on 4/4/2008 @ 9:05pm
But wait, there's more! If you thought this was bad as of my posting yesterday, take a gander at this:

It ain't just big, it's double or more the height that is shown in the pics at the top of this page. What a monstrosity.

by KevinFreitas on 4/4/2008 @ 9:08pm
Yes, see those little orange things atop the blue crane? That's a construction worker. Yea, taking into account that scale that makes the left pole in that shot about 150' tall.

by fredo on 4/6/2008 @ 10:11am
The poplar trees I previously recommended will now have to be planted on a 75' tall berm.

by Angela on 4/7/2008 @ 9:57am
When I drove by this morning I found that they had added cross beams to the structure. If you look at Kevin’s 4/4 picture you can see their location – there is a beam from the top of the green to the next little extension you can see sticking out in the gray then a huge gap and another beam at the top that fits between the little extensions you can see there. I initially thought that the big oval EQC sign would be placed in the gap but when my commute took me further down I-5, passing the Fife EQC, I realized that on their sign that big gap is filled with one of those Jumbotron like billboards!

If that is the case for this new sign, it means that the giant oval will be raised to the very top of those columns and then the giant flags will placed on top of the oval! Anybody want to calculate what the berm/ poplar height would need to be in this scenario?!

by KevinFreitas on 4/7/2008 @ 10:00am
Hopefully those are just cross supports but I wouldn't put it past them to throw in a jumbotron. Eesh. Fortunately it's not right up against the freeway which means any view blocking won't have to be quiet as tall. Still... can't imagine drivers along that stretch need more visual distraction.

by izenmania on 4/7/2008 @ 11:19am
Oh, I'm sure it will be an electronic billboard. The EQC does host a lot of events that they will want to dynamically advertise.

by Angela on 4/23/2008 @ 9:02am
They have began attaching the screens. I was wrong about the gap in the middle being a jumbo screen...It would appear that the entire thing is going to be one! So far, I would say they have covered a third of the gray pole area in black display panels.

by Dave L. on 4/23/2008 @ 2:16pm
I noticed the screens going in today also - It will drarf the retina-burning signs and structures they have on their Pacific Highway location and the sky-high giant jumping salmon billboard north of the Fife curve.. More huge signs going up on River Road, too. Correct me if I am wrong or inaccurate, but a Tribal member once told me that patches of land not owned by the tribal nation can be deeded over, thus making each billboard-sized patch of land in prime viewing loctions very valuable to those wanting to sell to a tribal member. True?

by Heather on 4/29/2008 @ 11:10pm
I can't imagine their electric bill. Solar, anyone? Wind? Maybe the yellow flags will spin and create enough energy for the jumbo screen. ;)

by Angela on 5/13/2008 @ 8:57am
The EQC Oval was put up over the weekend. It's nestled in between the two columns resting on the bar that is at the level of the second tabs down in Kevin's last picture.

I love Heather's idea of the energy-producing spinning flags!

by KevinFreitas on 5/15/2008 @ 7:46am

Saw them testing the sign today. The thing is monstrous but, as Angela pointed out to me on the phone, as you drive north on I-5 it's largely blocked by another huge ClearChannel billboard just off Portland Ave and some trees. I'm sure the bright LEDs will burn right through those and onto our retinas though.

Can anyone say movie night? There's a big empty lot nearby the new sign so I say we buy time on it once in a while to bring back the drive-in experience. Think the EQC would go for that?

by intacoma on 5/15/2008 @ 8:57am
I heard to help pay for the electricity they are going to have a row of quarter slots on the bottom for people to play, sweeeet!

by izenmania on 5/17/2008 @ 12:09am
So what possible use could they have for such a massive screen? Perhaps they have taken a cue from those Pioneers of Freedom, Clear Channel, and have their own message to communicate...

(this theory brought to you in the form of a Tacomic: Unauthorized Alternate Artist Edition)

by ensie on 5/17/2008 @ 12:13am

by Erik on 5/17/2008 @ 12:17am
Nice Joe. Very good. Making parodies of Tacomics. No doubt RR is proud.

by izenmania on 5/17/2008 @ 12:23am
(pay no attention to the iffy perspective and my inability to draw cars...)

by NineInchNachos on 2/21/2009 @ 11:24am
hey how did I miss this Izenmania cartoon!? Not bad.

by ElectricElliot on 2/21/2009 @ 11:44am
If the Washington State government were to dissolve, those signs would be the first things to be brought down.

by NineInchNachos on 2/21/2009 @ 11:48am
No way, with no government and a switch to digital TV.. the sign would be more valuable as mass media entertainment.

I'm picturing repleted hacking opportunities and "ZOMBIES AHEAD"

by seejane on 2/21/2009 @ 11:10pm
While the signs are ugly they do bring a lot of people into the casino to pay reparations... and the Puyallups give a lot of money back to the community.

by Mofo from the Hood on 2/22/2009 @ 9:23am
This sign is nothing more than a high-tech compromise forced on the tribe by non-native disciples of Al Gore. The original marketing plan stated that the tribe would advertise the location of the casino by smoke signals.

by izenmania on 2/23/2009 @ 9:07am
"hey how did I miss this Izenmania cartoon!? Not bad. "

I do not know. I posted it in at least two places.

(Concept outreached the execution, I think.)


Although I have another home on the web I thought it might be nice to lead by example a bit and put this blog system up to the test myself.

So far, so good... Funny how I build web tools for other people that are far better than the one's I have setup over on KFnet.


Hey Clear Channel, Clean Up Your Crap!

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