KFnet in T-Town

Apr. 28, 2013 at 3:37pm

R.I.P. Weekly Volcano

Wow. And, contrary to the letter they posted below, I didn't see this coming. Did you?

Here's the full text of their farewell letter:

Greetings South Sound campers,

This may come as a shock, but the news isn't a surprise. The Weekly Volcano will no longer stand alone as an alternative newsweekly, but rather be converted into the entertainment supplement to the Ranger and Northwest Airlifter, the weekly newspapers serving the South Sound military community. By every measure not related to advertising sales, the Weekly Volcano has been a success. Unlike many newspapers and magazines, we didn't suffer from declining readership, online or in print — only declining revenue. But in the end the money is what matters, it pays for the news department, fancy special sections, expansive arts coverage, marketing, daily happy hour in our fifth floor lounge and, sadly, this website and its blogs.

The Weekly Volcano will continue to report on and review South Sound music, culture and craziness without a change in circulation or attitude. This website will merge with our sister site, northwestmilitary.com, over the next week. Restaurant reviews? You will find them on northwestmilitary.com. Theater reviews? They’ll be there too. Music calendars? Yup.

To all of you who supported us over the years by picking up our feisty alt rag or read us online, who shared our work or shouted at it: we can never thank you enough.

Ron Swarner
Publisher
Weekly Volcano

comments [11]  |  posted under journalism, media, tacoma

Comments

by KevinFreitas on 4/28/2013 @ 3:53pm
Kudos to everyone there who worked so very hard to keep the Volcano not just standing along but as a stand out local publication. Though it's blog heyday was pre-economic crash of 2008 I thought their articles and writing were better than ever this last couple years.

I can see how some of the entertainment and local reporting will continue but, frankly, a domain name like "NorthwestMilitary.com" just doesn't have the same, broad-based appeal/brand that the Weekly Volcano did. RIP.

by Adam the Alien on 4/28/2013 @ 4:01pm
Woah. End of an era. And very sad to hear. The Ranger's a good paper (I was, until now, unaware that The Airlifter existed), but it has a very different mood and feel from The Weekly Volcano. Hopefully the Volcano's mood and style will continue, as Ron's stating, completely unchanged as it re-merges with the military paper that spawned it.

I wonder what they're going to do with all the Volcano street boxes? Just leaving them be and filling them with The Ranger might make some sense...but that might also cause some confusion. Plus, some will have to be picked up, anyhow, since there are Volcano and Ranger boxes side-by-side in some places.

by Adam the Alien on 4/28/2013 @ 4:27pm
Didn't see your comment, Kevin, until I reloaded the page. I agree that "NorthwestMilitary.com" doesn't have the same broad appeal. The hyper-specialization of The Ranger, too, has always kind of put me off. Even as a non-military person, I find military news interesting...but it's difficult to feel motivated to pick up a newspaper that's nothing but military news. If the reporting continues unchanged with the Volcano re-merging into it, maybe I will. But when I pick up a newspaper, I want it to be fairly diverse.
The Volcano, admittedly, was pretty specialized most of the time, too, with its focus on arts, entertainment, and lifestyle. But it never felt like it had to be, and when it would branch out and decided to report on whatever the Hell it wanted, it didn't feel out of place. The Ranger, and presumably the Airlifter, filter their news through the lens of a military audience. There's absolutely nothing wrong with that, but it does make it more difficult to pick up if you're not part of that culture.

And that's saying all that for a paper whose title - Ranger - is military, but not strictly, blatantly, exclusively military, like NorthWestMilitary.com is. I would have much preferred a Ranger domain name to that, for broad appeal. Now, I kind of feel like I'm going to get funny looks from people who are way outside the military crowd when I send links to articles that would normally be in the Volcano. There are folks who'll take one look at the domain name and give it a pass without even clicking.


by cisserosmiley on 4/29/2013 @ 5:46am
Oh Volcano, where will prostitutes advertise their services without your classified page???

by NineInchNachos on 4/29/2013 @ 9:08am
I blame gentrification


by Erik on 4/29/2013 @ 9:49am
Sad. Too bad you folks could not get along better like you did in the past.



AND SUPPORTING TACOMA'S COMMUNIST ARTISTS I finally did it today. I purchased my first original Tacomic. After what seems like months of innuendo, I sealed the deal with Tacomic creator RR Anderson at this afternoon's Frost Park Chalk Off, happily handing over an appropriate $66.66 for the 

Girl Trouble vs. Gorilla Productions Tacomic
Anderson completed...

www.northwestmilitary.com/music-and-cult...

by KevinFreitas on 4/29/2013 @ 10:03am
That NorthwestMilitary.com domain is the pits. It not inviting al all to non-military folks and certain isn't the first place I'd go to learn about south sound entertainment and food. Sad.

by cisserosmiley on 4/29/2013 @ 10:36am
I have always preferred the Tacoma Weekly content & their advert rates were always way better. I hope they can make it.

by dolly varden on 4/30/2013 @ 9:28pm
It's too bad, but it seemed like the Volcano was getting thinner and thinner and more intent on a futile and confusing "balance" between Olympia and Tacoma.  Hopefully outlets like Tacoma Weekly and Post Defiance and can help fill the void by getting edgier and more structured, respectively, or maybe someone will start something new...

by Maria on 5/1/2013 @ 7:51pm
I will miss the Weekly Volcano. Their feature articles were especially appreciated and gave many local writers a start. I'm really rooting for the Weekly to help carry on the torch of Tacoma news reporting. They work very hard to cover arts, entertainment, high school sports, etc. Hopefully the Weekly will pick up more arts & entertainment coverage, and get some freelancers to do a bit more in-depth writing. 



by LavaBoy on 8/16/2013 @ 10:17am
Stay tuned for the Weekly Volcano's second eruption. 

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Although I have another home on the web I thought it might be nice to lead by example a bit and put this blog system up to the test myself.

So far, so good... Funny how I build web tools for other people that are far better than the one's I have setup over on KFnet.

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