RR Anderson, DIY Cultural Arts Specialist

Feb. 5, 2008 at 5:29pm

SEO School 101

Everything You Should Know about Search Engine Optimization

As internets people it is super important to know what you're doing.  Many of us here work for an internets company.  Instead of the back stabbing I am taking the moral high ground because we've gone about as far as we can go not helping each other.  

Learn Expensive SEO Techniques Right Now!

  1. FAQ: Search Engine Optimization
  2. FAQ: Google

comments [13]  |  posted under DIY, internets, technology

Comments

by Erik on 2/5/2008 @ 5:42pm
The most important beginning document I would think is the Stanford paper by Google founders.

For a non-techie, I hope it is not over the top for me to toote my horn just a bit here on SEP:

www.google.com/search?hl=en&rls=GGLD%2CG...

by jenyum on 2/5/2008 @ 5:48pm
Constructive advice for Tacomans:

- Get a few links outside of Tacoma, Craigslist is an easy way to do this. Tacoma has few sites that are of high value in terms of search engine rankings. Comment on some Seattle blogs, get your name out there.
- Tacoma sites of most value to search engine rankings include: Exit133, Kevinfreitas.net, Feedtacoma, Tacomamama.com.
- This will improve, if we collectively improve our page rank!
- If you aren't linking to someone in Tacoma every day, you're not doing something really, really simple to help out your city.

by Erik on 2/5/2008 @ 6:32pm
Looks like RR does know what he is doing on SEP.

He scores #1, #2 and #7 for

Tacoma Web Design

www.google.com/search?hl=en&q=tacoma+web...

The first two for his work and 7th place for his hobby.

Impressive.

There might be better terms to score well in but those seem like good ones.

by Erik on 2/5/2008 @ 6:36pm
This will improve, if we collectively improve our page rank!

An impossibility through cross linking I am afraid jenyum. There is no link farm free lunch.


by jenyum on 2/5/2008 @ 7:24pm
True if that were limited to cross-linking.
Which is why it's so important to get rest-of-the-world linkage. If there were more Tacoma sites with decent google ranks, their links to other Tacoma sites would be of higher value. This is not really exploiting the system in the sense of selling links. Theoretically, it works the way it does to provide the highest quality information, but Tacoma has been link-farmed and hyphenated so thoroughly with "Seattle-Tacoma" garbage sites that at this point a little remedial work is probably necessary. We're a little late to the party, basically.

by jenyum on 2/5/2008 @ 7:42pm
More tactics:

You have a search term that is going to be a PIA to get, like "Tacoma Kids" Because there is, say, a tacomakids.com, or because major nationwide sites want that term. Don't stress over it.

Think of other things your targets will be searching for (assuming you have time for them to find you gradually) like "Tacoma Father's Day" and "Tacoma take out menus" etc, for which you have decent content. Then you can apply yourself to your big fish if you like but your readers will find you anyway. Ask yourself, who do I think ought to be reading my site? What are they interested in? What might they be looking for? Then you can isolate some terms that will not be so difficult to get with a few sites linking back to your content.

Anyway, this is how I do it. It seems to work well enough.


by Erik on 2/5/2008 @ 7:47pm
I saw once a killer article that summed up the top SEO experts in one concise article.


This one looks pretty good
to get one 75 percent of the way there.

By the way, Kevin's blog ranks the top in Tacoma. Sadly, a Seattle page ranks No. 2.

by Erik on 2/5/2008 @ 10:21pm
You have a search term that is going to be a PIA to get, like "Tacoma Kids"

I would shoot to be the first result in google for the terms "Tacoma blog."

by KevinFreitas on 2/6/2008 @ 6:56am
Google search for "Tacoma blog" ;)

My SEO advice: clean code, good page titles, links back to you from involvement elsewhere, then (finally and most important to anyone who wants to measure real SEO conversion investment outcomes) Google AdWords. There's no black magic in SEO. Businesses especially should stop drinking from the muddy SEO pond and simply put their money in ads they can control and gain metrics for what is/isn't working.

by NineInchNachos on 2/6/2008 @ 8:52am
or stop building all flash sites.

by AP on 2/6/2008 @ 9:16am
I feel that SEO methods have changed a lot over time. Those of us with sites 5 or 10 years old used the backlink method habitually and it seemed to work well. In today's world, I agree with Kevin. Too much time spent on SEO can be a waste because you will never catch or surpass authority sites that have been ahead of you in the SERPs for years. IMO, age and established authority can be much more powerful than any SEO strategy.

Of course, the things mentioned by Kevin above make perfect sense. These practices should be followed by all sitebuilders; just don't expect to be "at the top of Google" simply because you want to be. If it were that easy, everyone would be #1... wait... that wouldn't make sense.

This does bring up the fact that Google and other SE's have a lot of old, stale sites clogging up top SERPs and an algorithm change seems inevitable at some point. This could really shake things up for everyone. The power of Google is immeasurable. I can only imagine the back alley deals going on to try to get company's placed higher in natural search. I would not want to be the guy with explicit knowledge of Google's algorithm.

by jenyum on 2/6/2008 @ 10:38am
They did some juggling this year, which negatively effected a lot of big sites that had been caught selling links.

I don't think it's necessarily a waste of time. It's like gardening, a little here, a little there, and it might bear fruit in the next season.

I don't think buying search terms pencils out unless you sell something that is either of very high value or converts easily from a click through to a sale.

by AP on 2/6/2008 @ 10:52am
I guess "waste" is a bit too strong. What I was trying to say is that too much time spent on SEO can lead to major disappointment. Some designers and most clients have this false sense of SEO: "do A, B & C and get to #1 on Google" and I just think this is akin to wishing on a star.

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RR Anderson is one of the most curious characters in the UFO lore and the history of underground cartooning. He fought bizarre underground beings in the caves of Alaska, was wounded by a laser before it was invented, and had a background with the clandestine branch of the Tacoma Cartoonists Society.


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