Jun. 17, 2011 at 12:01am
Consequences in Tacoma
comments  | posted under TacomaComments
by Erik on 6/17/2011 @ 12:37am
|Noise issues have been an issue in other cities too:|
Neighbors hope to pull digital billboards
By William M. Welch, USA TODAY
LOS ANGELES Mark Legan has enjoyed his quiet, leafy neighborhood for 12 years, until someone threw a switch and filled his nights with bright, colorful lights.
"When the sun goes down, you can't ignore it," he says, gesturing from his living room toward the giant television billboard that recently went up a half block away on Santa Monica Boulevard.
"All this illumination comes into the house. My 7-year-old, when she sits at the dining room table, is forced to watch these ads. It's just not right."
"In the Comstock Hills neighborhood here, the debate is much simpler. A few houses down from Legan, Jean Bushnell says the sound of the fan that cools the sign bothers her. "It's a miserable thing for those of us who live near them," says Bushnell, who has lived in her home for 36 years."
by NineInchNachos on 6/17/2011 @ 12:41am
|from the company that brought you this... |
by NineInchNachos on 6/17/2011 @ 12:41am
by Erik on 6/17/2011 @ 11:46am
|The loudness of a planned digital billboard at 6th and Union would certainly make being near the sidewalk here unpleasant if not intolerable.|
The billboard hangs around 15 feet off of the sidewalk right next to the street.
The building below could be uninhabitable unless some elaborate soundproofing was performed.
Although there are cars on the intersection, they travel on average far slower than the ones in the video which is a thoroughfare.
by Nick on 6/17/2011 @ 4:24pm
|I propose an interesting comparison: property tax revenue based on home valuations without any billboards (digital or otherwise) versus property tax revenue based on *depressed* home valuations with them. Crunch those numbers and maybe some of the remaining obtuse council members will start listening.|
by Erik on 6/19/2011 @ 12:20am
|Check out the similarities Tacoma has with San Antonio in the battle against the threat of digital billboards:|
A Summary of What's Wrong with the San Antonio Digital Billboard Ordinance:
Three Main Reasons: UGLY, UGLY, and UGLY - San Antonio is littered with ugly billboards. Far more than other, major Texan cities. Digital billboards will have an even greater 'UGLY' impact
Lousy Representation - Again, our city council appears content to sacrifice public good to satisfy private interests and relegate San Antonio into a second tier status among Texan cities. REMEMBER THIS WHEN YOU GO
TO THE POLLS
Obviously Unsafe - It's simply a matter of common sense that digital billboards with changing messages will be more distracting and hence less safe
There has been no, independent, national study to show digital billboards pose the same or less risk for highway safety
The San Antonio ordinance requires city staff to provide a "report" to city council about safety, but we can be confident that this "report" will be superficial and unscientific
Lousy Deal for Citizens - Clear Channel, and the other companies, will get a 'golden handshake' of 300% to 3800% increases in gross revenues:
These high increases in revenues mean comparable high increases in visual impact on the community
Returns on investment (ROIs) will be vastly greater than economically necessary to induce trades
While there's nothing wrong with private profit, windfall profit at the public expense (aka 'corporate enrichment') is unacceptable
The City of San Antonio has conducted no credible, independent study of billboard economics to support smart negotiations
Other cities (such as Houston) are achieving better rates of billboard elimination with 'no new billboard' strategies
Trashy/Indecent Content - Companies and advertisers will have more freedom to flash short duration advertisements with trashy or indecent pictures and messages, than they have with old vinyl signs that are up for weeks or months
Scenic Protections Gutted - Protection from new billboard construction on scenic and urban corridors (I-10, 1604, 281, etc.) was lifted:
Given traffic and income patterns, billboard companies will be targeted these corridors for maximum coverage
Lousy Management Record of City Staff - City staff is not resourced or motivated to manage an exchange program in favor of citizen interests in the short or long run
Financial Liability - Taxpayers will have much greater financial risk for billboard removal for roadway modifications
Bad for Business - Sure. Billboards are great for the billboard industry (Clear Channel), but degrade San Antonio's uniqueness, which is a big attraction for tourism. Also they project a low-tech appearance and lower our standing for attracting high tech companies. Light pollution is the major concern for the Army in the Camp Bullis area.
Other Quality of Life Problems - Besides trashing urban aesthetics, digital billboards will induce noise pollution, light pollution*, etc.
There are so many other cities around the country with such similar fights. The sooner Tacoma borrows what they can from their playbooks, the better.
A ongoing conversation to make Tacoma a better to live and work through better urban design.
See my downtown Tacoma and neighborhood pictures of coffee, food, people, art, urban blight and Frost Park Chalk Off events.
Watch Mayor Marilyn Strickland deliver Tacoma's first State of the City Address.